For local businesses, Autumn tends to be a time when trade gets busy again, following the summer lull. It’s important that you make the most of this back-to-trading period.

Here’s some top tips on how to get ahead before your time starts to fill up!

1. Remind your clients you’re there

Whether it’s a newsletter, some coordinated tweets and Instagram posts, or an Autumn offer, you should take some time to remind your client base, who may have been on holiday, that you’re there! Being reminded of your business will help with returning customers, as well as attracting new ones.

2. Keep it Interesting

Advertise your business with something new. Did you learn a new skill or expand your product range over the summer? Publicize this! Let the market know that you have something new to offer your customers, to set you apart from the competition.

3. Look Forward

Now is the time to start looking forward to planning for the festive season. It’s likely to be another busy time, especially if you are a product service, and time will slip away from you sooner than you realise. Start thinking now about a Christmas campaign, a festive themed session or how you’re going to engage your clients over the festive period.

For more information about how the Croydon Loan Fund could help your business, visit www.croydonloanfund.co.uk

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