When starting a new business, marketing is a must. You can have the best product or service in the world, but if you’re not marketing your wares, competing for market share can be a challenge.

Digital is becoming the frontier of modern marketing, reaching mass audiences with incredibly dissectible results. However, for those not adept with the digital or marketing worlds, how do you go about dipping your toe in the pool? Well, we’ve put together a handy guide of top tips for getting your business ahead in the digital space.

1. Be Strategic

One of the worst mistakes you can make when doing paid advertising online is to throw money at adverts with no rhyme or reason. Having a detailed approach to your content is key. Whether this is posting a #WednesdayWisdom every week or nailing your targeting to a particular demographic, having a strategy in place will help ensure your budget is well spent.

2. What’s your cost limit?

Most platforms will have a CPC, or cost per click for your adverts. This is the average cost to you, the advertiser, of someone clicking on your ad. By working out how much you’re willing to spend on one click to your website, or product, you can make a much more informed decision on your budgets per advert. It’s also worth considering the maximum you’re willing to spend on any one advertising campaign, as most advertising platforms will let you set an upper-cost limit, so you’ll never spend more than you indicate.

3. Ask the Experts

If you’re sceptical about spending money on digital advertising without any previous experience, it’s worth talking to a marketing agency about the best approach to starting your advertising. It might cost you a couple of hours of consultancy, but it will be worth the sound advice and concrete planning you’ll have to take forwards on your digital marketing.

4. …or become one yourself!

Platforms like Google AdWords have a really user-friendly usage guide to starting with their ads platform. You can also become Adwords certified with a certain amount of training. As for any exam, you need to put some study time in, but with an Adwords certification, advertising your business will be a breeze, and you can optimize your adverts for maximum return on your investment.

For more information on how the Croydon Enterprise Loan Fund could help your business thrive, and get digital-savvy, visit our website www.croydonloanfund.co.uk and fill out an enquiry form.

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