This blog post’s topic is blogs themselves!
Although often difficult to maintain and post regularly, blogs can be a really useful tool to engage with your audience and establish what you know within your industry. It’s also a good way to keep your website updated and remind your audience that your business is still active.
It can be difficult to know what to write in a blog, especially when you’re just starting out or trying to fit blog writing in to a hectic schedule, so we’ve put together a few tips to help you get your blog up and running and keep it alive.
The first tip is to keep your blogs informative and to the point. They should be easily digestible for your readers, so don’t add lots of unnecessary content just to fill a particular word count.
Try to focus on topics that are relevant to your industry and audience. This makes it more likely that you’ll attract readers to your blog that could be interested in your business. If you’re stuck for ideas for a long form article, then try a listicle; listicles are a really engaging structure for a blog post, as they are easy to read and allow you to distill your main points into a numbered list. However, remember to mix up your structures and content, so you’re not producing the same content, week on week; keep your readers interested.
You can also try posting your blog posts to your social network feeds. This will help your existing audience find your blogs, as well as potentially reaching new readers. Remember to always credit any sources, ideas or imagery you use in your blog posts, and good luck!